Logistics & Transportation

A custom dispatch platform to replace spreadsheet operations

We designed and built a custom dispatch and tracking platform that consolidated scattered spreadsheets and phone calls into a single real-time operations hub.

Meridian Freight Partners

Logistics & Transportation

Dispatch time saved
32%

Dispatch time saved

On-time deliveries
+18%

On-time deliveries

Active loads tracked
Real-time

Active loads tracked

Services

  • Custom Software
  • Dashboards & Reporting
  • API Integrations

Engagement

20-week engagement

The challenge

Where they started

Dispatchers coordinated dozens of daily loads across a patchwork of spreadsheets, text messages, and phone calls, with no single source of truth.

Leadership had no real-time visibility into fleet status or delivery performance, making it hard to spot delays before they affected customers.

Our approach

How we worked through it

A practical process designed to create value quickly and keep the client in control at every step.

01

Operations mapping

We documented the full dispatch lifecycle, from load assignment to proof of delivery, with the people who run it daily.

02

Platform design

We designed a focused interface that matched how dispatchers actually work, prioritizing speed and clarity over feature bloat.

03

Phased rollout

We launched in stages with hands-on training so the team adopted the platform without disrupting live operations.

What we built

  • A custom dispatch board where loads, drivers, and statuses update in real time, replacing a dozen separate spreadsheets.
  • Driver-facing mobile updates that feed directly back into the platform, keeping everyone aligned without phone tag.
  • Live operations dashboards that surface delays, capacity, and on-time performance for leadership at a glance.

The results

  • Dispatchers spend 32% less time coordinating each load, allowing the team to handle more volume without adding headcount.
  • On-time delivery rates improved by 18% within the first quarter of full adoption.
  • Leadership gained real-time visibility into the entire fleet, replacing end-of-day spreadsheet reconciliation.
For the first time, we can see our entire operation on one screen. The platform was built around how we actually work, not the other way around.
VP of OperationsMeridian Freight Partners

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